Choosing the right text/font is equally as important in representing a brand. From previous research, I discovered that high-end, expensive brands use simple yet sophisticated text because they want the brand name to do all the advertising in itself, and therefore do not need attention-grabbing fonts or complicated images. For Example..Gucci, Christian Louboutin
Here is a visual comparison.
From this research I know no that if I want my brand to fall into the second category, using basic script or block whilst keeping the images basic and relevant, it will be recognised as a higher-end brand. From this I began looking at different types and styles of text from the website www. dafont.com and from feedback and experimentation decided on this font..Delicious Curls
Getting the colour of a Logo right is important in sending out the right message, and recieving the wanted response from a target audience. To get an understanding of which colours would best represent my shoe brand I started editing some images in Photoshop, and instantly I could see which colours would/wouldn’t work. I want my brand to represent high-end fashion, effortless glamour and sophistication therefore my high-heel images with high/neon saturation and high light levels aren’t subtle enough or ‘classy’ for my brand.
The colours I think best represent my brand idea of a classy, independent working woman are red and black. From previous posts on research I found that Red & Black were the dominant colours used on the ‘Devil wears Prada’ image, the use of silhouette from the John Locke book covers, and the Black high-heel image on the ‘Bared to you’ book cover.
From this decision I started creating Photoshop images of the start of my logo, using effects like Posterize, High Saturation, Brightness, Shadow and Light Curvature. These images will be used in my presentation where I will ask for feedback on whether red or black represents my brand more clearly.
Between my last rough sketch ideas and these current sketches, I researched some more current logo’s and realised that logo’s do not have to be complicated and arty, if anything the more simple they are the more classic and passive they become whilst also saving on cost by cutting all the frills. With this I produced second sketches with a more simple ethos.
Logo’s are not only visual representations of a brand or product, there are also a huge part of advertising and promotion. It is because of this that companies and agencies spend thousands on getting a logo right and ensuring it represents the brands ethos. I began looking at existing logo’s and drew from them the three things that I believed made all of them successful and these were..
Rememorable, Recognisable, Relevant
It is these key factors that I thought about with these possible names and taglines/slogans.
Sky High (represents the height of the shoe, the feeling you get from a new pair, the idea of being above someone)
New Heights (represents the notion of a new buy, a treat and the physical height of the heel)
Step Out (represents the act of the step/walk in the shoe and the going out, or stepping out like a celebrity)
Step Perfect (represents again the act of stepping and the perfect feeling of a perfected look/finishing touch, also with a half rhyme)
Sole Star (represents the physical sole of the foot as a play on words and the special star feeling of wearing them)
Best-Foot-Forward (represents the recognised cliche as well as the physical movement of walking)
Shoebelina (represents the shoe itself with a magic fairy like personification, possibly too childish)
All logo ideas start off as words or fonts or images, so to start to get a visual representation of where my idea is going, I have drawn some sketches of women’s high-heels. The reason I have chosen this particular type of shoe is because aesthetically, a high-heel has a certain shape in terms of its height and structure that fits in a eye-catching way, compared to men’s footwear which is very flat, practical and excludes all the frills and designs of women’s shoes. These sketches are simply a starting point to understanding how a logo begins and the images within them.