Adobe After Effects- Developing My Channel

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The previous white background was too bright and not common of a television channel, as it doesn’t attract audiences therefore I began looking for feedback. I found that the most popular colours for my audience are colours that are related to sophistication, sexyness, and luxury. Purple is also a colour that is related with royalty therefore this can represent my shopping channel as expensive and a higher-class. The purple is also feminine which is key for selling to women.

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