Choosing the right text/font is equally as important in representing a brand. From previous research, I discovered that high-end, expensive brands use simple yet sophisticated text because they want the brand name to do all the advertising in itself, and therefore do not need attention-grabbing fonts or complicated images. For Example..Gucci, Christian Louboutin
Here is a visual comparison.
From this research I know no that if I want my brand to fall into the second category, using basic script or block whilst keeping the images basic and relevant, it will be recognised as a higher-end brand. From this I began looking at different types and styles of text from the website www. dafont.com and from feedback and experimentation decided on this font..Delicious Curls