Getting the colour of a Logo right is important in sending out the right message, and recieving the wanted response from a target audience. To get an understanding of which colours would best represent my shoe brand I started editing some images in Photoshop, and instantly I could see which colours would/wouldn’t work. I want my brand to represent high-end fashion, effortless glamour and sophistication therefore my high-heel images with high/neon saturation and high light levels aren’t subtle enough or ‘classy’ for my brand.
The colours I think best represent my brand idea of a classy, independent working woman are red and black. From previous posts on research I found that Red & Black were the dominant colours used on the ‘Devil wears Prada’ image, the use of silhouette from the John Locke book covers, and the Black high-heel image on the ‘Bared to you’ book cover.
From this decision I started creating Photoshop images of the start of my logo, using effects like Posterize, High Saturation, Brightness, Shadow and Light Curvature. These images will be used in my presentation where I will ask for feedback on whether red or black represents my brand more clearly.