As my Logo would be moving in some way, I wanted a tagline to follow the brand name to make it look whole and professional. The taglines I created were all relevant and linked to footwear in some way and these were..
1. If the shoe fits… Wear it 2. Your Best Foot Forward 3. A different level of footwear
I took my first tagline and started to experiment with different fonts and effects in Adobe After Effects, to get an idea of how the text would look and move.
After choosing this tagline, I asked some other students whether they thought it worked with my brand idea and the feedback I recieved was that it was too cliche, and my brand should be trying to portray the opposite in the sense that it is unique and not something seen and said everyday. They also said that ‘BEST FOOT FORWARD’ sounded too business like and masculine, whilst also coming across too cliche.
This feedback led me to the final tagline ‘A DIFFERENT LEVEL OF FOOTWEAR’ which I was told suited my brand as it portrayed being over and above others at a high-end level. However, it was suggested to change the word ‘DIFFERENT’ to ‘NEW’, because different could have multiple meanings, whereas NEW represents not only the buying of new shoes but the notion that it as a new and completely current image.
I then went back to my original post on choosing a name to see which brand name would work best with my new tagline from Sky High, New Heights, Step Out, Step Perfect, Sole Star or Shoebelina.The brand name which my feedback told me would work well with the tagline was New Heights as it represents the notion of a new buy, a treat and the physical height of the heel, whilst repetiting the word ‘New’ in the tagline completes the logo and makes it flow better.
Therefore my final brand name and tagline will be ‘New Heights..a new level of footwear’