Logo’s are not only visual representations of a brand or product, there are also a huge part of advertising and promotion. It is because of this that companies and agencies spend thousands on getting a logo right and ensuring it represents the brands ethos. I began looking at existing logo’s and drew from them the three things that I believed made all of them successful and these were..
Rememorable, Recognisable, Relevant
It is these key factors that I thought about with these possible names and taglines/slogans.
Sky High (represents the height of the shoe, the feeling you get from a new pair, the idea of being above someone)
New Heights (represents the notion of a new buy, a treat and the physical height of the heel)
Step Out (represents the act of the step/walk in the shoe and the going out, or stepping out like a celebrity)
Step Perfect (represents again the act of stepping and the perfect feeling of a perfected look/finishing touch, also with a half rhyme)
Sole Star (represents the physical sole of the foot as a play on words and the special star feeling of wearing them)
Best-Foot-Forward (represents the recognised cliche as well as the physical movement of walking)
Shoebelina (represents the shoe itself with a magic fairy like personification, possibly too childish)